B2B Marketing [r]Evolution (Content Marketing)
When business-to-business buyers need to research or solve business problems, they’re looking online. Customers have taken control of the buying process. They’re searching for you. Are they finding you? When they do, are you providing them with information that will enable their buying process?
Companies that educate gain competitive advantage over those who do not. Businesses that use their websites and blogs as part of an inbound marketing strategy are gaining customers who have been actively seeking their service and are ready to engage. The goal of this video is to help you make a case for content marketing strategies to your decision makers.
B2B marketing is truly experiencing a evolution. Are you in?
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Soundtrack by Phil Donaldson
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