Conductor Webinar – Content Marketing ROI: Measuring The Buyer’s Journey And Persona Marketing


Conductor Webinar – Content Marketing ROI: Measuring The Buyer’s Journey And Persona Marketing
Measure your content marketing, understand content gaps, and earn more customers with content mapped to the buying process.

Unless you’ve been living under a rock these past few years, you’re probably thinking about personas and buyer’s journeys as part of your marketing strategy. Yet, many marketers struggle with how to build a model that allows them to understand not just the ROI of their content marketing, but where they have gaps and opportunities.
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