Content Marketing And Its Power To Engage
Content is the driving force and foundation of all media, and brands have the opportunity to harness this power to fully engaged with their customers. Whether it’s video, print, online, mobile or app, the platforms may develop, but the role of content is constant: to grab a customer’s attention and persuade them to take action.
The video was produced for the APA to promote the content marketing industry, their 2011 Content Marketing Summit and member agencies who created powerful content.
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