Content Marketing Case Study: How A Car Ad Became A Viral Brand Campaign


Content Marketing Case Study: How A Car Ad Became A Viral Brand Campaign
Saab Automobile Parts changed its name to Orio AB in 2013 and at the same time broadened its offering to include both Saab original parts and spare parts for many other car brands. As a new brand in a competitive industry, the challenge is to increase awareness of the company and the sale of spare parts.

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