Content Marketing For Property Management
Demonstrate Your Expertise & Professionalism
We know that many people searching online are looking for answers to their questions. If they have never used a property manager before then they may want to know how a tenant is selected, or how you handle late payments.
Content marketing allows your to answer these questions once and then they are available 24/7 on your website for that potential client when they are ready. It doesn’t matter if you write the article or if you do it via video. Just being found when the question is asked is a massive benefit.
Now you have their attention and by thoroughly explaining how your office handles things you are proving that you “know your stuff”. Making it easier for the client to call your office as you have already helped them.
Outperform your Competitors – your Competitive Advantage
Google loves fresh content.
So why not give it what it wants, whilst at the same time deliver important messages to potential clients. It will help improve your Search results ranking and consequently bring you more business.
If your competitors are not producing quality content on their websites, then you are going further in front of them with every article and video that you publish. The best part is that you are building an asset for your business that will only be stronger as time goes by.
The old Chinese proverb is so true ““The best time to plant a tree was 20 years ago. The second best time is now.” . The same applies to Content Marketing. Why do you think realestate.com.au is so dominant, it is because it has so much content on its website it has become untouchable.
You can do something similar in your market, by starting Content Marketing.
Call us at eighty8two to discuss your content marketing for property management needs.