Content Marketing – How Much Is Enough For Your Content Marketing Strategy

Content Marketing – How Much Is Enough For Your Content Marketing Strategy
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Content Marketing – How Much Is Enough For Your Content Marketing Strategy

There’s no doubt that content still reigns supreme when it comes to results producing, cost-effective, and all around darn good marketing strategies.

But as great as content marketing it, it can also take a lot of time to create.
So just how much content do you really need to produce?
Well, that’s exactly what I’m going to cover in this video on content marketing.

We’ll also cover other important content marketing strategy questions like:

What Is Content Marketing?

Basically, content is simply stuff you put out to the marketplace.
Content could be:
• Blog Articles
• Videos
• Graphics
• Quote Cards
• Images
• White Papers
• Reports
• Online Training
• or… Anything else!

Why Content Marketing?

Content marketing continues to be one of the most effective marketing strategies to build authority and expertise in the marketplace.
It also allows you to provide value and share your knowledge with your audience like nothing else.

Content Marketing Strategy

While the amount of content you’ll need to produce varies depending on which industry and market you’re in, and it’s level of competitiveness, I can give you a few pretty good rules of thumb that are working well today.

The Quality vs Quantity Debate (solved!)

If you really know your subject (and I’m assuming you’ve got it nailed!) then creating fewer, but better, pieces of content is actually a whole lot easier and more manageable then trying to stick to a daily blogging schedule.

What Types Of Content Should You Produce?

In order to decide what style and type of content you should be focusing on you need to ask 2 simple questions:
1. What kind of content does my target market like to consume?
2. What kind of content do I enjoy producing?

And How Much Time Should You Spend Creating VS Promoting Your Content?

The best advice I’ve heard on this subject comes to us courtesy of Derek Halpern who advises spending 20% of your time creating content, and 80% promoting it.
This is great advice.
So thanks so much for watching! If you have any comments, questions, or suggestions for a future video, I’d love to hear them in the comments section below!

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