Content Marketing Strategy & Buyer Persona: A Perfect Match
When prospective clients search for content, they could be at various stages in the buyer’s journey. They may be looking for an answer to a question, or ready to make a purchase. How do you match the right content to the right buyer persona? Square 2 Marketing’s Chief Marketing Officer, Eric Keiles, provides you with key content marketing tips.
For more on the buyer persona and buyer’s journey, read “Inbound Marketing Only Works When It’s Aligned With The Buyer’s Journey” on Square 2 Marketing’s blog:
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