Content Marketing Tutorial: Defining Goals And Measuring Success | Lynda.com
Content marketing can help your organization achieve several different kinds of goals, so it’s important to know which goals you’re pursuing, and how you define success with those goals, before building a content marketing strategy. In this tutorial, learn tips for defining and measuring success with a content marketing strategy. Watch more at
This tutorial is a single movie from the Content Marketing Fundamentals course presented by lynda.com author C.C. Chapman. The complete course is 57 minutes and explains the why, what, who, and how of content marketing, and shows how to transition your marketing efforts to the digital landscape.
1. Developing Your Strategy and Setting Goals
2. Choosing the Proper Platforms and Tools
3. Roles and Responsibilities for Your Team
4. Using Best Practices to Implement Your Plan