Content Marketing: Using Storytelling To Attract New Customers — Mad Marketing TV Ep 3
Special Guest: Joe Pulizzi, founder of the Content Marketing Institute and author of “Get Content, Get Customers”
During this episode, guest host Jeff Ogden and content marketing expert, Joe Pulizzi, discuss:
• What is content marketing and why is it important?
• How content marketing can help you position yourself as an industry expert
• The importance of content marketing as it pertains to social media, lead generation and search engine optimization
MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit to learn more.