Content Marketing: Using Storytelling To Attract New Customers — Mad Marketing TV Ep 3


Content Marketing: Using Storytelling To Attract New Customers — Mad Marketing TV Ep 3
Special Guest: Joe Pulizzi, founder of the Content Marketing Institute and author of “Get Content, Get Customers”

During this episode, guest host Jeff Ogden and content marketing expert, Joe Pulizzi, discuss:

• What is content marketing and why is it important?
• How content marketing can help you position yourself as an industry expert
• The importance of content marketing as it pertains to social media, lead generation and search engine optimization

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MadMarketingTV is sponsored by Act-On Software: Marketing Automation for the Fortune 5 Million. Visit to learn more.
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