Content Marketing Videos – Should You Write A Script For Your Videos?

Content Marketing Videos – Should You Write A Script For Your Videos?
In this video, should you write a script for your videos or not? I’ll examine some pros and cons for writing a video script vs just turning on the camera and making your video off-the-cuff, free balling it, so to speak.

The main advantage of writing a video script
The biggest advantage that writing a script for your video can offer is organization. Writing lets you get your thoughts straight before you ever turn on the camera, and you’re able to edit and refine your video script ahead of time.

The main disadvantage of writing a video script
But that organization and clarity in your writing can come off as sounding scripted when you read it on camera. So you’ll need to be careful and write in a conversational tone to avoid sounding… odd, I guess is the best way to describe it.

What’s the main advantage for doing your video off-the-cuff?
The number one advantage of not scripting your video is time, as in you’ll save time by not having to sit and write your script. If you’re busy like most people, content marketing can become a burden because of all the time required to prepare content.

So doing your video on-the-fly can help you save some time.

And it can be spontaneous
This is huge because it counteracts the scripted feeling when you can just be spontaneous and have that energy in your voice and in your face. Hopefully. But that’s the other advantage of doing your video unscripted… you may sound more interesting.

But then what’s the big disadvantage of free balling your video?
In a word…rambling. Most people who are inexperienced, and some that are experienced, at making videos will tend to ramble on and on. This is bad because you’ll lose your audience’s attention, which means you may not get the sale or you may simply create a poor impression. Either way, an unscripted video can cause problems if you ramble.

And rambling leads to the next disadvantage
When you ramble, you sound unprofessional.

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