Copyblogger – Podcast – Content Marketing Glossary
A podcast is an audio file you can listen to on demand. This American Life is a podcast. The incredibly popular crime-investigation show Serial is a podcast.
In fact, you can think of a podcast as portable content. Once you’ve downloaded the episode, you can listen to your favorite shows anytime, anywhere — as long as you have a smart device like a phone or tablet.
Some podcasts follow an interview format, like Marc Maron’s WTF. The podcast Stuff You Should Know uses a stable or rotating panel of experts to discuss different topics. Some are sheer entertainment, like The Truth, which is a movie for your ears. And then there are monologues like Dan Carlin’s Hardcore History.
Rainmaker Digital has an entire network of podcasts around the themes of digital business and marketing. You can find all our shows at Rainmaker.FM.
Unlike reading a blog post or watching a video, podcasts are the only truly mobile medium. You can listen to them while walking, driving, or lying down with your eyes closed.