‘Creating Effective Content Marketing’ – Thoughtful China
As advertising in China proves increasingly ineffective and cost prohibitive, advertisers are shifting their focus to content marketing, a strategy that requires brands to start thinking more like publishers, or even entertainers. This week on “Thoughtful China,” hear from Lincoln Bjorkman, Wunderman’s global chief creative officer, about how to produce content can be targeted, engaging and effective at achieving its objectives.
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