Employees Are Your Most Important Content Marketing Asset | Jay Baer
The problem with most content marketing is that marketers feel like they have to make it inside the marketing department, or with third party vendors. The future of content marketing is Cooperative Content, with employees and customers helping create interesting, useful content at scale. Jay Baer talks about this principle and more in this short video with Cision Canada.
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Jay Baer is a renowned marketing strategist, speaker and New York Times best-selling author who travels the world convincing businesspeople to make their companies more valuable by focusing on help, not hype.
He is President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 30 of the Fortune 500.
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