Everything You Need To Know | About Content Marketing | Targeting


Everything You Need To Know | About Content Marketing | Targeting
The Drum has launched episode two of Everything You Need to Know – About Content Marketing, in association with PulsePoint, a video series designed to give marketers all the essential information they need about this hot industry topic in an easy to digest under-three-minute video.

It is the second series of Everything You Need to Know, developed by The Drum to provide agency execs and brand marketers an easy into to the latest technologies, techniques and thinking in the industry.

The second episode, Targeting Your Audience, covers targeting and the role data plays in content marketing, and explores how effective content marketing needs to be conversational rather than a sales pitch.

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