Generating Leads Through B2B Content Marketing: Webinar With IBM
On June 6, 2013, Digital Influence Group, Skyword and IBM held a webinar on “Generating Leads through B2B Content Marketing.” View the webinar recording to learn how IBM is using organic search, bloggers and news writers, and value-added content to capture customers’ attention throughout the purchase process, as a part of IBM’s award-winning Midsize Insider program. Also learn how B2B marketers can create Influencer programs to drive prospects further down the sales funnel.
Leslie Reiser, Program Director, Mid Market Digital Marketing WW, IBM (@LCReiser)
Christine McManus, Director of Strategic Services, Skyword (@ChrissyMac8)
Scott Ludwig, Associate Director, Marketing, Digital Influence Group (@BostonRS)
Kevin Green, Senior Vice President, Strategy, Digital Influence Group (Moderator, @KevinMGreen)