Generating Leads Through B2B Content Marketing: Webinar With IBM


Generating Leads Through B2B Content Marketing: Webinar With IBM
On June 6, 2013, Digital Influence Group, Skyword and IBM held a webinar on “Generating Leads through B2B Content Marketing.” View the webinar recording to learn how IBM is using organic search, bloggers and news writers, and value-added content to capture customers’ attention throughout the purchase process, as a part of IBM’s award-winning Midsize Insider program. Also learn how B2B marketers can create Influencer programs to drive prospects further down the sales funnel.

Speakers include:
Leslie Reiser, Program Director, Mid Market Digital Marketing WW, IBM (@LCReiser)
Christine McManus, Director of Strategic Services, Skyword (@ChrissyMac8)
Scott Ludwig, Associate Director, Marketing, Digital Influence Group (@BostonRS)
Kevin Green, Senior Vice President, Strategy, Digital Influence Group (Moderator, @KevinMGreen)
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