Giving Your Best Work Away For Free As A Content Marketing Strategy


Giving Your Best Work Away For Free As A Content Marketing Strategy
Q: I sometimes feel that giving away some of my best work for free might mean others perceiving it as less valuable. Is this a true risk or is that where the right hook balances it all out?

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Gary Vaynerchuk is a serial entrepreneur. Fresh out of college he took his family wine business Wine Library and grew it from a M to a M business in just five years. Now he runs VaynerMedia, one of the world’s hottest digital agencies. Along the way he became a prolific angel investor and venture capitalist, investing in companies like Facebook, Twitter, Tumblr, Uber, and Birchbox before eventually co-founding his own VC.

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