Here’s Why Anchor Content Is Key To Content Marketing Success
In this episode of Here’s Why, Art of SEO lead author Eric Enge explains why you need to invest in what I call anchor content if you want to be effective at content marketing.
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1.) Buzzsumo/Moz joint study on content that earns both links and social shares
2.) Chartbeat study: People don’t read what they share
3.) Eric Enge’s Anchor Content article