How To Build A Better Content Marketing Strategy


How To Build A Better Content Marketing Strategy
This is the first roundtable discussion about the Content Marketing Institute’s 2015 B2B content marketing research.

You can find more info here:

Participating in the discussion: Ardath Albee, CEO and Marketing Strategist at Marketing Interactions; Carla Johnson, Principal at Type A Communications and Vice President-Thought Leadership at the Business Marketing Association; Nick Panayi, Head of Global Brand and Digital Marketing at CSC; Gary Van Prooyen, Senior Director, North America Demand Center, at Motorola; and Steve Rotter, Vice President, Digital Marketing Solutions at Brightcove.

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