Industry Preview 2016 – ‘Native Advertising Vs. Content Marketing’ – Panel Discussion


Industry Preview 2016 – ‘Native Advertising Vs. Content Marketing’ – Panel Discussion
“Native Advertising Vs. Content Marketing” – Session recording from AdExchanger’s Industry Preview 2016.

The buzz around native advertising and content marketing continues to grow. But how are they different and what are the different considerations with each format? This panel will share insights on how to include them in a marketer’s programs.

Noah Brier, CEO, Percolate
Chris Rooke, Senior Vice President of Strategy and Operations, Nativo
Liz McDonnell, Director, Marketing, The New York Times
Rebecca Lieb, Analyst – Moderator

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