Intro To Content Marketing With Joe Pulizzi
Learn a better, less risky way to launch and grow a business in 6 simple steps. Hear the godfather of content marketing, Joe Pulizzi, detail how many of today’s most successful businesses started with content, and how they have become some of the fastest growing businesses on the planet.
In the future, thousands of businesses from around the globe will leverage a content first go-to-market strategy. What does this mean? It means that entrepreneurs in companies of all sizes are developing content brands and building audiences first, and then developing products to sell much, much later in the process. Having a singular focus on audience gives these businesses the best understanding of what products ultimately make the most sense to sell. In this chat, Joe Pulizzi, author of the new book Content Inc., detailed how many of today’s most successful businesses started, and how they have become some of the fastest growing businesses on the planet. Better yet, this presentation will break down what you can learn from these companies, and how you can use these strategies to grow your business. Learn more in Joe’s newest book, “Content Inc”:
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At General Assembly, we are creating a global community of individuals empowered to pursue work they love, by offering full-time immersive programs, long-form courses, and classes and workshops on the most relevant skills of the 21st century – from web development and user experience design, to business fundamentals, to data science, to product management and digital marketing. Check out Joe’s newest book here:
General Assembly offers a 10-week, part-time Digital Marketing course. The Digital Marketing course takes a holistic view of digital marketing, whilst really focusing on the more quantitative and data-driven aspects of contemporary marketing. You’ll be pushed to gain a clear understanding of a business’ goals and brand voice in order to launch a truly effective marketing campaign. Students will learn how to utilize analytics in order to make data-driven decisions ranging from audience segmentation and targeting, to what content resonates best with users.
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