Joe Pulizzi On Epic Content Marketing, Strategy & Planning
During Content Marketing World 2013 Joe Pulizzi launched his new book, Epic Content Marketing. The majority of brands pratice Content Marketing, however the minority of brands have a Content Marketing strategy. In this interview Joe Pulizzi argues brands need a strategy and plan their content efforts accordingly. To stand out of the clutter B2B’s have to stop being boring and think more like publishers.
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