Joe Pulizzi On Epic Content Marketing [Webinar]
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In this webinar, Joe Pulizzi, founder of the Content Marketing Institute, reviews the latest content marketing research, and then dives into the five essentials for marketers in 2015.
The webinar includes:
✔ Setting proper goals for your content marketing program
✔ Creating a content marketing mission statement to drive your business.
✔ Focusing on subscribers over likes and fans.
✔ Developing an influencer program to acquire new subscribers.
✔ Jumpstarting your content marketing program with partnerships