Moneyball Marketing: The Simple Science Behind Content Marketing Success!
More info on MoneyBall Marketing (or Content Marketing World):
How do you measure content marketing?
It turns out that the secret to driving exponential growth in the online world isn’t so secret. We’re just looking for it in the wrong places. Instead of using the data generated by our own content experiments there’s one free tool that can help you be ten times more successful tomorrow than you are today. That tool is Google Trends.
In this 3-hour long, intensive workshop, best-selling author and Google Trends prodigy Andrew Davis, will help you master the most underutilized marketing tool on the planet.
Learn how clever companies trade-in the hopes of a viral sensation for the certainty of sales success. Create your own predictive models based on external forces in the market place. Learn how to manipulate the demand for the products and services you sell.
Are you ready to tap a trend? Bring your laptop and an excel spreadsheet, because you’re about to become a content marketing ROI rockstar.
— Master the most underutilized marketing and public relations tool on the planet: Google Trends.
— Learn how to use data to predict sales, determine your market share, even gauge the size of your market.
— Prove the impact of your content marketing, public relations, or paid media initiatives using dollars and cents.
— Develop predictive models using widely available, free data, to power your marketing and lead generation success