MozCon 2012 – 28 – Rand Fishkin – How To Build A Content Marketing Strategy


MozCon 2012 – 28 – Rand Fishkin – How To Build A Content Marketing Strategy
An in-depth look at the structure of great content marketing campaigns including how to set up your site, content, and team for success.

The video from Seattle Children’s Hospital that Rand plays can be viewed at

Follow Rand at

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