Shafqat Islam: Content Marketing Best Practices
Shafqat Islam, NewsCred CEO, discussed online content marketing and how it is accelerating and becoming a core strategy for Fortune 500 brands. The upside in content is enormous for brands that have a well defined game plan.
Here are some important things to consider…What role does content have in the marketing mix? How much investment should you put into content? How do you create a compelling editorial calendar and follow through on your plan? Curation vs. creation; is creation enough or do you also need to create original content? What is the role of legal in the decision/approval process content? What kind of content converts?