Sharmila C. Chatterjee: How To Create A B2B Content Marketing Strategy
MIT Sloan senior lecturer Sharmila C. Chatterjee explains how to create a smart content marketing strategy.
How to Create a B2B Content Marketing Strategy:
MIT Sloan Enterprise Management Track:
Information has always been a great way to connect with consumers, establish credibility, and gain trust. And today, with advances in digital technology and the increasingly fast-paced and competitive nature of the global business environment, it is even more vital. Chatterjee shares three best practices for creating a smart content marketing strategy.