SXSW Interactive 2014 – Content Marketing Art Of War – John Lane


SXSW Interactive 2014 – Content Marketing Art Of War – John Lane
Vote for this SXSW 2014 Session here:

Research shows that, on average, consumers are around 70% of the way through the buyer’s journey before making contact with a sales representative. The Content Marketing Art of War is about winning the first 70% of the journey by connecting with your target audience on a personal level — through word of mouth or digital media.

This presentation borrows from the teachings of Sun Tzu, and applies them to real-world case studies of how industry-leading businesses are using value-laden content to win the war before it starts. It illustrates the value of content marketing, and how creating a shared agenda will lead to success. And most importantly, this presentation will teach you how to win the war for mind-share, customer engagement, leads and sales for your business.

Vote for this SXSW 2014 Session here:

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