This Is The Purpose Of Content Marketing | Jay Baer
What’s the point of content marketing? Jay Baer explains the strategic role of content marketing and why useful (Youtility) contnet is so important in this short video with Cision Canada. Visit for more content marketing advice, and subscribe to the Content Marketing Explained playlist for more in this series:
Jay Baer is a renowned marketing strategist, speaker and New York Times best-selling author who travels the world convincing businesspeople to make their companies more valuable by focusing on help, not hype.
He is President of the social media and content marketing consultancy Convince & Convert. A digital marketing pioneer, Jay has consulted with more than 700 companies since 1994, including Caterpillar, Nike, Visit California, Allstate, Petco, Columbia Sportswear, and 30 of the Fortune 500.
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