Tim Washer On Content Marketing And Humor
In marketing, we sometimes focus all too often on generating content that simply makes a strong, compelling business case. We bolster our brand position with facts, statistics and projections, looking to effectively make our case to other companies and consumers.
But in that creative process its easy to sometimes forget one simple fact… It’s not companies that ultimately make the decision to purchase from us – it’s people. And that why it’s important to be personable – and yes, even funny at times – when creating marketing content.