Video Content Marketing – Using Videos To Answer Customer Questions
Video content marketing can be used to answer or address customer questions and concerns about your product or service. This week, I received a comment from someone on YouTube about one of the microphone test videos I made for Edutige, and I thought it was a great opportunity to show how video can be used to not only address questions and concerns, but to also demonstrate authenticity and interest in customer concerns. This can also help other people who may have the same questions/opinions.
A person on YouTube said that a test I had done was flawed, that the microphones needed to be at the same distance to the subject to better gauge performance. I agreed and pointed out a few other tests I had done that fit his test criteria. But I wanted to do another test to demonstrate the Edutige microphone’s effectiveness compared to the GoPro’s built in microphone because I thought it was a great way to address the question and create content. So challenges/questions from customers can be a great source of inspiration for content marketing purposes.
Another positive outcome of this type of video content marketing is that it demonstrates your authenticity because you’re willing to openly address customer concerns as they happen, and it shows that your company is accessible. Having your business exist behind a walled garden just doesn’t work in this day and age, and your marketing efforts should reflect this openness and authenticity.
Video content marketing builds trust
On top of showing authenticity, doing a comparison video like the one I did is a great way to build trust with your audience. They trust that your product works as it should, and they learn to trust you, as well. However, you can’t do this with one video. As I’ve mentioned in a previous post, you can’t expect to make one video and be done, thinking that’s all it will take to get people to buy from you. Video content marketing can build trust but it requires a dedicated amount of effort over time to make it work in favour of your business.
Is it worth it?
In this video you will hear a test between the GoPro Hero4 Black’s internal microphone versus the Edutige ETM-001 external microphone connected using the EGL-001 adapter cable. This test between the microphones came about because someone said that at more than 3 feet from the GoPro, an external microphone would perform the same. Well, I beg to differ and decided to test whether that person’s suggestion was true or not.
If you think the results of this test favor the ETM-001, then check out the microphone and cable here.
Btw, the ETM-001 and ETM-006 will perform the same so if you need a lavalier microphone for your GoPro with a longer cable, check out the Action Bundle 3.