We Are All Publishers Now – Joe Pulizzi Content Marketing
Joe Pulizzi – author, speaker, and evangelist for content marketing – explains how the marketing world has changed, and how you must change to benefit the most. He is the founder of Junta42, the leading content marketing site and connection between marketers and content publishing vendors. In this three minute summary of a live presentation, Pulizzi explains why those seeking to take advantage of social media must first make an important first step: changing their mindset from promotional marketing to content publishing.
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