Effective Social Media Strategies For Business Professionals | Dr Fragkiskos Filippaios

Effective Social Media Strategies For Business Professionals | Dr Fragkiskos Filippaios
The popularity of online social networks is undisputed. Networks such as Facebook, LinkedIn and Twitter are being used for social but also professional purposes. Creating and managing an appropriate online identity and becoming aware of our digital footprint is important for our professional success as well as the development of social capital through online connections. In this lecture, Dr Fragkiskos Filippaios from the Kent Business School presents effective social media strategies for the creation and management of the online presence.

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Dr Fragkiskos Filippaios is currently Reader in International Business at Kent Business School, University of Kent.
Previously, he was the International MBA Course Director at Kingston Business School, Kingston University London holding the responsibility for all international MBA programmes offered by Kingston University London, in Russia, Greece, Cyprus and India. The academic year 2007/2008 he was the Ministry of Economy and Finance Senior Research Fellow at the Hellenic Observatory, European Institute, London School of Economics. Dr Filippaios was awarded his PhD in 2004 by the Department of International and European Economic Studies, Athens University of Economics and Business.

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