Netnography: An Overview (Schulich MBA Class, Social Media Marketing Taught By Robert Kozinets)
MBA course ‘Social Media Management’ taught by Dr. Robert Kozinets,
(The slides used in the presentation is shared on the link at the bottom)
0:00 – 8:51 Hiro Sudo ‘An overview of netnography’
8:52 – 15:39 Anferny Chen ‘First netnography experience’
15:40 – 26:04 Q&A answered by Robert Kozinets, Anferny Chen, and Hiro Sudo
The presentation included an overview and the challenges/takeaways from their first time netnography experience, and was followed by a Q&A in which Professor Kozinets helped Anferny and Hiro address some of the most important questions about netnography.
Filmed and edited by Amee Le (who would like to apologize for the jump cuts and some sound distortion in the Q&A part)