Social Media Marketing: The Long And Short Term Value With Avinash Kaushik
Byron Gordon, SEO-PR interviews Avinash Kaushik, Digital Marketing Evangelist, Google, about the importance that economic value must play in any online marketing campaign at SES New York 2012. Avinash says that many times marketer’s social efforts are not being supported by the management team. It’s not about likes you get on Facebook or the number of followers you accrue on Twitter, according to Avinash, it’s about quantifying the data, and identifying the impact on the bottom line and what channels created that economic value.
Avinash is impressed with Equifax’s website and both of their online and offline pursuits when it comes to creating positive outcomes and economic value, in addition to their use of mobile to attract prospects. Avinash concludes by stating that marketers must devote 10% of their budget to failing faster as a way of finding out what marketing initiatives work and which ones don’t in the social media space. To learn what social media applications integrate with Google analytics, visit:
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