Why Non-Profit Invests Big In Social Media Marketing – Courtney Spence
In Chapter 12 of 19 in her 2012 Capture Your Flag interview, non-profit executive Courtney Spence answers “How is Your Non-Profit Learning to More Effectively Use Social Media?” Spence details how her organization’s social media marketing strategy has shifted drastically over the past few years. She notes how traditionally non-profits are encouraged to invest most funds in programming and how that is finding more balance with marketing and communications initiatives involving social media. Courtney Spence returns to CYF for her Year 3 interview. As Founder and Executive Director, Spence leads non-profit Students of the World to empower college students to use film, photography, and journalism to tell stories of global issues and the organizations working to address them. Spence graduated with a BA in History from Duke University.
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